Thursday, September 10, 2009

Warner Bros. Creates DC Entertainment

Warner Bros. has decided take a step in the right direction and put together a whole division of their company that would take control of all aspects pertaining to DC Comics. This new division, called DC Entertainment, will.... well, why don't I let the Press Release tell you:

DC Entertainment, a separate division of WBEI, will be charged with strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses. DC Entertainment, which will work with each of the Warner Bros. divisions, will also tap into the tremendous expertise the Studio has in building and sustaining franchises and prioritize DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products. The DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry.

What does this mean for animation? Batman: the Brave and the Bold is currently produced by Warner Bros. Animation, a company that has many other non-superhero animated shows in their care. Will we see more DC animated series if they are produced by DC Entertainment? Only time will tell.

I also think that this is a move that Warner Bros. should have made years ago. DC related comics, movies, TV shows, toys, video games and merch are such a huge part of their industry that it makes sense to have one branch devoted to it all.

I'm guessing that this new division is being formed because Disney will probably do something similar with Marvel, and Warner Bros., having realized that they should have done it a long time ago, doesn't want it to seem like they are following in Disney's footsteps.

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